La Lunatique

Specialty Bakery & Catering

La Lunatique — Specialty Bakery & Catering is a conceptual branding project exploring how a bakery could feel both whimsical and refined through type-led identity and illustration. Rather than focusing on a singular logo, I built a flexible visual system to shape the brand’s personality across multiple touch points. The work includes menu design and business card concepts, designed to extend the bakery’s identity into everyday interactions.