La Lunatique

Specialty Bakery & Catering

La Lunatique — Specialty Bakery & Catering is a conceptual branding project exploring how a bakery could feel both whimsical and refined through type-led identity and illustration. Rather than focusing on a singular logo, I built a flexible visual system using expressive typography and hand-drawn illustrations to shape the brand’s personality across multiple touchpoints. The work includes menu design and business card concepts, designed to extend the bakery’s identity into everyday interactions. This project reflects my interest in narrative-driven branding—where visual elements work together to create a mood, story, and sense of place around unique culinary experiences.